Interview with Stefan & Catarina Berg – Owners of The Lead Magnet

Sometimes we forget to introduce ourselves in this online environment. It’s important to know who your doing business with and it’s nice to see who’s behind the screen 😉 That’s why we’ve taken this opportunity today to introduce ourselves a little bit more

A while ago my wife & I were asked by our friend Patricia Hedge (read her blog here) to do an interview. The questions were about how we started online – what obstacles we had to overcome & how we started The Lead Magnet – The result you find here below 🙂

Take your pick – watch the video or read on…or why not do both! 😉

1) Can you tell us a little bit about yourself and your wife and how you two
got started in this industry?

We are Stefan & Catarina Berg – we are internet entrepreneurs from cold Sweden who moved to tropical Malaysia in 2009. I (Stefan) have been working online for the last 8 years.

We always loved to travel & experience new cultures. We always enjoyed the tropical climate, the adventures & the food in Asia & many vacations have we spent in different countries in Asia. In 2006 we had the opportunity to stay 3 months on the tropical Island Penang in Malaysia. When we went back to Sweden it became our dream to go back & to Malaysia and stay for a longer time. We set up a long term goal to reach our dream. We both had some health issues & our bodies could not recover in the cold climate in Sweden so we felt, if not desperate but forced to make some bigger changes in our lives

To finance our goal we started searching for a way to work online. The first we stumbled on was Traffic Exchanges but it was hard to grasp all the different programs & we could not find a system that generated some money. We were really newbies – I (Stefan) went from working as an electrician for 23 years & Catarina’s background was mainly in the accounting area. But we didn’t give up – the weekly seminars like Affiliate Funnel & SWAT was a great platforms to learn more (even if that meant staying up until 3 am to be able to attend those events!) We continued to get more experience about list building – blogging – auto responders – tracking & so on. We felt more confident in what we were doing. In 2009 we got the opportunity to move to Malaysia & we did so. Since then we both have been working full time online.

2) What where the biggest obstacles you experienced?

Obstacles on the way has been to focus – not losing sight of our goal & stick to our plan. To not give up to easily & just jump from program to program when you don’t see the results you want immediately. We needed to find a system – a way to be unique & stick out from the crowd – we soon realized that we had to create something of our own. Just being an affiliate in different programs didn’t generate money enough to support us full time online

Another obstacles was the language. English is our second language – business english didn’t come easy at the beginning but we never been afraid of expressing ourselves (read not shy lol). Our pronunciation, writing & accent has many times been what we call “swinglish” 😉

3) Why did you decide to start The Lead Magnet?

We really felt we wanted our own program – were we could create a platform & we could teach people the basics of list building – auto responders – tracking (things we had been struggling with in the beginning) In 2010 we felt more ready to take a next step. We had more experience of list building – we already had a blog up & running & we were doing videos about different business topics. We were also writing & an E-book that we released in January 2011 When we found a opportunity to buy a list builder script (not LFM) we took it & 10th of November 10 – 2010 The Lead Magnet opened up it’s doors

Why is The Lead Magnet different from other list builders?

We wanted The Lead Magnet (TLM) to be unique – we put in a lot of effort to educate our members. We have instructional videos on almost every page explaining how to use TLM – we also added a section with needed tools for internet marketers – we have an PLR section & a Biz area for our upgraded members. Our responsibility as owners is, among many things, to bring in new members every day & at today’s date we have 18 530 active members. We are fully committed to bring our members the best! The Lead Magnet – is our baby 🙂 We will continue to develop TLM & increase the benefits for members & to fill our members needs.

Taking care of our Members is a great privilege & with all cheering along the way & great inputs from members & other owners it’s been worth every step of the way – & will continue to be in the future



Check out my YouTube: stefanbergscom
LIKE us at FaceBook: The Lead Magnet
Tweet us Now: @The_Lead_Magnet

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Tracking The Top 10 Mailers in May 2013

top 10

Tracking is one of the Most important Tools you Need in Your Business. Especially when it comes to the Mailer – Safelist – Listbuilder Industry. Either you are a beginner or been using Mailers for a while, doing your own tracking is crucial, this is the only way to know which Mailers that gives the best results and where you should spend your time and money. You can use other serious peoples tracking (Ours 4 example) as a guide and compare with your own tracking.

As we are the Owners of it is not included in the Top 10 Mailers we’ve been tracking. However it is a Must Join 🙂
We are proud to Announce that The Lead Magnet has been Ranked
#1 – 69 weeks and Top 3 -118 weeks
(2 More weeks as #1 and 5 more as Top 3 since our last Top 10 Release) by Traffic Hooppla

We are using to Track Our pages & we are upgraded members in ALL of the Mailers on this list

Here is the Results we got from advertising TheLeadMagnet’s splash, squeeze and Video pages in May:

1. Bweeble (2nd last month) Owned by Jon Nastor & Bill Maloney. Social features & Branding You are some of the highlights in this Mailer. They have a unique Brand Builder Profile Side Bar to build your brand stronger. Great to take #2 Spot!

2. List Joe (1st last month) Relaunched it has proved to be one of the Top mailers for us. The owners Jon Nastor – Bill Maloney & Jonah Klimack has done a great job & imparted some cool Social features. Congrats on taking #1 Spot for Aprils tracking

3. List Nerds (4th last month) – Tim Tech joined the Listbuilder world in April and They are Here to Stay – Climbed up one place on our rankings. They always deliver Quality – Put focus on Branding You -Bring in a lot of new people to the Listbuilder industry. By keeping it simple Listnerds is Easy to use

4. List Adventure (5th last month) Another Relaunched mailer is We have always supported this quality mailer. Since Relaunch it is Better then Ever. You will now find features as Badges – focus on social branding and so on… Get More Ad Power by being active. Now owned by Jon Nastor & Bill Maloney. A great Money Maker As well!

5. List Jumper (7th last month) has a nice Design & has a clear message – Click at least 1 email every Day & you will stay active & you will be able to benefit from the Bonus system. Also owned by Darren Olander

6. Adchiever (6th last month) – another Quality mailer owned by Darren Olander. He always deliver & presents a Top site with nice design. The first mailers to bring features as Reward system within the program. By being active you will earn different kind of bonus credits – get higher upgrades or extend your current upgrade…

7. Max Mailer Pro (8th last month) – has always given us great results in signups & It’s one of the mailers that we make gr8 commission from. It is Built on the LFMVM script – an easy mailer to use. Features as Quota points which is unique for LFMVM script. A great resend function of your email is another highlight. William Brant has brought a Solid mailer to the Listbuilder Industry

8. List Viral (*** NEW ***) Matt Baker is the Owner… Launched in May 2013. This is a new clean List Nerd type of look. Very user friendly. This is a back to Basis safelist with a few new cool features… A Must Join

9. List Surfing (*** NEW ***) Darren & Matt Owns this Hybrid Traffic Exchange / Mailer. This is a very good program. You can get results from showing pages, banners, profile & Chat in the TE. Not just a Safelist… A True List Builder… Well Done Guys, I got results with this program since it Launched

10. Viral Nugget (*** NEW ***) Another of Darren & Matt’s sites… Very nice mailer… Give Me gr8 results after The Re Launch… Nice clean, good looking Mailer… Pay out nice commissions!

If you are a Beginner or want to know more how to Use Listbuilders read this blog: Benefit from Using Listbuilders

That was all for May – We’re looking forward to bring you Our Results for June. Enjoy the Listbuilder Industry – a Great way to get traffic, leads to your Business! Have a Look @ our Top 17 List Here!

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List building made Easier – part 1

    How many times have you heard “- The money is in the List?”

    Probably endless of times…

    No doubt, you receive emails from many email marketers about a variety of things – Why? Because you are on their list.

    So, how do you effectively build a list? Where do you go to start building your own list? What do you need to do to begin list building? For many, the task is daunting and quite overwhelming. Yet the good news is, it is not as hard as many people think.

    For a start – Identify Your Niche

    Before you even think about starting on list building, you will need to identify your “niche.”

    What is a niche, you ask? An area of specialty, that is specific and targeted.

    To figure out your niche, decide on a topic that really interests you.
    Are you a pet lover? – You could build a list around pets.

    Do you enjoy motivational topics? – You could build a list around motivational speaking and books. Or perhaps you are a writer? – You could build a list around people interested in learning to become a writer.

    Or maybe your already have your niche. Your website is up and running but you want to build your List bigger and better

    The possibilities are literally endless. Today Im going to share one great effective way to grow your list even bigger.

    Create a Short Report

    With a special report – something that is useful to people – building your list is much easier. Your report should be focused on your niche, sharing thoughts, tips, and pointers that provide value to the reader.

    The report will establish your credibility as an “expert” in this area, helping your readers decide to continue to follow you and your journey in Internet Marketing. The report need not be long – 20 to 30 pages should be more than enough. Add in illustrations, charts, tables and such, to help make for an easier read.

    This will of course take some time and effort – but is well worth it. You don’t need to write the report from scratch. There are many ways – tips and tricks – you can use to create your report. If you don’t want to write your own report – use an PLR ebook or something similiar to offer.

    This is one of many ways to start growing your own list – if you want to know more right now – head over here:

    “Most things happen because you make them happen & your mind is prepared, when The right place at the right time is there!” /Stefan Berg

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Listbuilding Can Be Really Easy If…

.. You have The Right Tools and Know How to Use them…

.. Listbuilding For Free With JV Events is a Very Powerful Tool and Works Great.

Listbuilding is one important strategy for internet marketers. It is the process of adding new subscribers to an email list. The term “adding” is not quite correct as you can not simply add new names and email address into your Autoresponder. People have to signup for your list on their own, that means they enter their name and email address into an autoresponder form that is located on your website.

People don’t give their name and email address away for nothing, you need to offer them an incentive. Most people give away ebooks, software or templates in return for people’s name and email address.

Once you have such a system in place you only need to drive traffic to your Squeeze Page, opt in page (the website where people signup to your list).

A very easy way to get people to your website and on your list is to contribute your free gift to a Giveaway Event. These are events where hundreds of internet marketers team up… they all give away free gifts to get new people on their email list. All these gifts are listed up on one website and all marketers promote this website. This way everybody gets more signups than they would get if they promote on their own.

You can also use this listbuilding strategy, the New Year Giveaway has just started. It’s Time to Team Up with the List Building Gurus… Signup and follow the instructions… it’s very simple.

Have fun!

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List builder – A Useful Tool in Your Marketing Strategy or just a waste of time?

Do You use Viral Listbuilders – Safelists?

There are different opinions about List Builder, should you use them or not in your Marketing? Some people will tell you, that you won´t get any results because no one is reading your emails. Other says it´s a great tool and uses them a lot.

I would say it depends on How you are using the List Builder.

I see them as a part of my overall marketing strategy. I get good results from them.

I’m going to tell you why

Safelists had a great impact and you could grow your list very fast and sell tons of stuff with them when they where new (5 years ago). The effectiveness did gradually went down and a few years ago they was almost dead. Too many software’s, techniques and way too many bad safelist out there on the market. No one where reading the email you sent because they were sent to email boxes no one used. There was no reason to read them. Something needed to be done, some changes was necessary.

Why should people read, open and watch the pages you´re promoting?

The Answer is Credits. Transform the unresponsive Safelists to a responsive, money making machine – listbuilders. That´s just what happened. Now when a Safe List or List builder open they are credit based.
The focus is more on the actually Opt in page then the email it self. To be able to send emails you have to open email to get credits – or you can buy or Upgrade. It’s a simple solution, but it works like a charm.

Your challenge is still to stand out from the crowd, be unique. A lot of the emails sent is really Bad and goes directly into the drain. Your job is to make – or have someone doing it for you – “A kick butt Opt in page”. If you come up with Headlines that catch peoples attention you can get them to take action and sign up to your list. I give more tips and tricks how to write great emails in my Email marketing series –

You have to consider the time you spend clicking on email to get credits. I usually try out a couple ones (yeah there are bunch to choose from) and upgrade in those a get best results from to save time.

As you can see, things have changed. It’s not impossible to get good results from a List builder. List builders might not be your only tool or even your main advertising tool, but they are a very good listbuilding source.

In my opinion you should not exclude it from your advertising.

My Spotlight of the week is THE LEAD MAGNET

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