How to Make Your Email Campaign Compelling and Interesting – Part 2

What obstacles will you meet when doing your Email campaigns?

Some of your emails will end up in the spam folder. Some people enter false email addresses, others forget to confirm their subscription. (Ask your reader to check out their spam folder.) Do that on the Thank You page, direct after they signed up. Give them a 2nd chance to sign up on this page, if they did put a non working one. Another problem people have is receiving so many emails on a daily basis that yours might get lost.

How to overcome these obstacles to get your emails opened and read?

1) Spam Filters – Be careful when you embed an image in your emails and don’t send attachments – Your emails may be blocked by email client servers. Instead of an attachment, give a link and direct them that way.

2) Don´t use all CAPS in your email. It gives the feeling you are screaming at people – and you know how people react when screamed at. In other words – don’t be rude!

3) Don’t use the Word Remove. It is much more effective to use the word Unsubscribe. The word Remove can trigger spam filters.

4) Do not write Click Here – If you are inviting to something, a webinar for an example, use words as Register Here or We invite you to respond here instead.

5) Do not Make Your Line Width More than 60-70 Characters. The human eye processes information better in shorter groups of words on the page, especially on the computer screen, where our brains have taught us to “scan”.

6) Do not use too many links in your emails. You can repeat your link twice, but instead of put the actually link make it look good. Exaple: http://stefanbergs.com/loves/email/marketing Each email should focusing on sending one message to your readers – One call to action.

7) Trust
– once again I want to stress how important this is. Build trust amongst your subscribers, who you are and what your story is vital in being successful in Internet Marketing. Get subscribers to know who you are before they join your list. Writing articles, posting videos on YouTube, and joining forums and sharing your expertise is a great way of branding your name. When you email them they already view you as an expert. They know you have good and relevant information to share.

Research your market well. What are your subscribers interested of?
How can you make your emails fit your readers?

Offer discounts for your subscribers. Everyone loves a deal.
Discounts or promotions makes them feel special.

Use Trigger words that catch the readers attention and make them want to learn more. Some words you can use are how to, secrets, strategies, free, tips, and why. Using questions is effective because it makes people wonder – even if it’s for only a second.
That second may be all you need to get your readers curiosity started.

Finally:
Many are complaining about getting to many Emails from program owners, from ME and other marketers. My Advice: Take control over the emails instead of them having control over you. Make Folders and name them with the persons name. Sign Up HERE! and make a folder and name it Stefan Berg (you’ll get more useful tips & trix).

Do the same with each service Company you are a member of. Do a filter and voilà each email will be saved in these different Folders direct. Now You have control over the emails, instead of them over you!

Is this hard work?

Yes – Marketing in general is hard work. If you think this is too much work, re-adjust your attitude. There is no shortcut. Remember that it will take a while to learn how to write compelling interesting emails. But done right, with the right tools will turn your hard work into success.

How to Make Your Email Campaign Compelling and Interesting – Part 1

You are probably familiar with the expression The money is in the list –
How can you benefit the most from your email list?

Building YOUR LIST- Listbuilding, is a very important part in Internet Marketing – a vital part. But to make that list profitable, you need to know how to write compelling interesting emails (or having someone writing them for you = cost money). It is a skill to write emails that catch peoples attention. It takes time and effort to learn this skill. But This is a vital part in your internet business. You have to master it, otherwise you will certainly drown in the fierce competition.

Let see what you can do to stand out from the crowd – Develop this vital skill.

Your Headline = Grab attention. You want to provide just enough information to have your readers wanting to learn more. The main purpose is to get the readers open the email.
Give them a small hint of what is inside. You can use something like Mistakes you want to avoid when writing emails. People will open the email, If you have a great headline,

Be Personal – do not hesitate to use the persons first name. Use a natural greeting. Make yourself sound like a real human being. Use a personal sign off. A nickname. I use Talk to you soon. The what if guy in my sign off. It sounds more personal then Sincerely.

Write as to One person – Your reader should feel that this is something between you and him. Even if they knows that is not the case it will affect them positively to what you write.

Get straight to the point – People are busy. Why are you writing to them?
Talk about a problem they’re facing in their business, life – Provide a solution.
Build a relationship of trust with your readers by giving away valuable tips and information.

Get the reader to Do something – be clear and specific about what you want your reader to do. Spell it out clearly. Never assume that your reader will figure it out on his own. Give them a reason to act now. Put a limitation into the deal. A time limit – Quantity limit – Bonus material if they act right away.

Finally – read other peoples email. There are experts in this area. Sign up to their lists and learn from them. Ezinearticles – have a great educational email campaign about how to write emails if you sign up to their newsletter. Take notes if you find something you like. From your notes you can find inspiration to write your emails.

Just a Last Golden Nugget:
Many are complaining about getting to many Emails from program owners, from ME and other marketers. My Advice: Take control over the emails instead of them having control over you. Make Folders and name them with the persons name. Sign Up HERE! and make a folder and name it Stefan Berg (you’ll get more useful tips & trix).

Do the same with each service Company you are a member of. Do a filter and voilà each email will be saved in these different Folders direct. Now You have control over the emails, instead of them over you!

Enjoy!

Part 2 – What obstacles will you meet when doing your Email campaigns?
Will come out tomorrow… On a screen close to you…

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