Do You use Viral Listbuilders – Safelists?
There are different opinions about List Builder, should you use them or not in your Marketing? Some people will tell you, that you won´t get any results because no one is reading your emails. Other says it´s a great tool and uses them a lot.
I would say it depends on How you are using the List Builder.
I see them as a part of my overall marketing strategy. I get good results from them.
I’m going to tell you why
Safelists had a great impact and you could grow your list very fast and sell tons of stuff with them when they where new (5 years ago). The effectiveness did gradually went down and a few years ago they was almost dead. Too many software’s, techniques and way too many bad safelist out there on the market. No one where reading the email you sent because they were sent to email boxes no one used. There was no reason to read them. Something needed to be done, some changes was necessary.
Why should people read, open and watch the pages you´re promoting?
The Answer is Credits. Transform the unresponsive Safelists to a responsive, money making machine – listbuilders. That´s just what happened. Now when a Safe List or List builder open they are credit based.
The focus is more on the actually Opt in page then the email it self. To be able to send emails you have to open email to get credits – or you can buy or Upgrade. It’s a simple solution, but it works like a charm.
Your challenge is still to stand out from the crowd, be unique. A lot of the emails sent is really Bad and goes directly into the drain. Your job is to make – or have someone doing it for you – “A kick butt Opt in page”. If you come up with Headlines that catch peoples attention you can get them to take action and sign up to your list. I give more tips and tricks how to write great emails in my Email marketing series – http://stefanbergs.com/how-2-write-emails
You have to consider the time you spend clicking on email to get credits. I usually try out a couple ones (yeah there are bunch to choose from) and upgrade in those a get best results from to save time.
As you can see, things have changed. It’s not impossible to get good results from a List builder. List builders might not be your only tool or even your main advertising tool, but they are a very good listbuilding source.
In my opinion you should not exclude it from your advertising.
My Spotlight of the week is THE LEAD MAGNET