Interview with Stefan & Catarina Berg – Owners of The Lead Magnet

Sometimes we forget to introduce ourselves in this online environment. It’s important to know who your doing business with and it’s nice to see who’s behind the screen 😉 That’s why we’ve taken this opportunity today to introduce ourselves a little bit more

A while ago my wife & I were asked by our friend Patricia Hedge (read her blog here) to do an interview. The questions were about how we started online – what obstacles we had to overcome & how we started The Lead Magnet – The result you find here below 🙂

Take your pick – watch the video or read on…or why not do both! 😉

1) Can you tell us a little bit about yourself and your wife and how you two
got started in this industry?

We are Stefan & Catarina Berg – we are internet entrepreneurs from cold Sweden who moved to tropical Malaysia in 2009. I (Stefan) have been working online for the last 8 years.

We always loved to travel & experience new cultures. We always enjoyed the tropical climate, the adventures & the food in Asia & many vacations have we spent in different countries in Asia. In 2006 we had the opportunity to stay 3 months on the tropical Island Penang in Malaysia. When we went back to Sweden it became our dream to go back & to Malaysia and stay for a longer time. We set up a long term goal to reach our dream. We both had some health issues & our bodies could not recover in the cold climate in Sweden so we felt, if not desperate but forced to make some bigger changes in our lives

To finance our goal we started searching for a way to work online. The first we stumbled on was Traffic Exchanges but it was hard to grasp all the different programs & we could not find a system that generated some money. We were really newbies – I (Stefan) went from working as an electrician for 23 years & Catarina’s background was mainly in the accounting area. But we didn’t give up – the weekly seminars like Affiliate Funnel & SWAT was a great platforms to learn more (even if that meant staying up until 3 am to be able to attend those events!) We continued to get more experience about list building – blogging – auto responders – tracking & so on. We felt more confident in what we were doing. In 2009 we got the opportunity to move to Malaysia & we did so. Since then we both have been working full time online.

2) What where the biggest obstacles you experienced?

Obstacles on the way has been to focus – not losing sight of our goal & stick to our plan. To not give up to easily & just jump from program to program when you don’t see the results you want immediately. We needed to find a system – a way to be unique & stick out from the crowd – we soon realized that we had to create something of our own. Just being an affiliate in different programs didn’t generate money enough to support us full time online

Another obstacles was the language. English is our second language – business english didn’t come easy at the beginning but we never been afraid of expressing ourselves (read not shy lol). Our pronunciation, writing & accent has many times been what we call “swinglish” 😉

3) Why did you decide to start The Lead Magnet?

We really felt we wanted our own program – were we could create a platform & we could teach people the basics of list building – auto responders – tracking (things we had been struggling with in the beginning) In 2010 we felt more ready to take a next step. We had more experience of list building – we already had a blog up & running & we were doing videos about different business topics. We were also writing & an E-book that we released in January 2011 When we found a opportunity to buy a list builder script (not LFM) we took it & 10th of November 10 – 2010 The Lead Magnet opened up it’s doors

Why is The Lead Magnet different from other list builders?

We wanted The Lead Magnet (TLM) to be unique – we put in a lot of effort to educate our members. We have instructional videos on almost every page explaining how to use TLM – we also added a section with needed tools for internet marketers – we have an PLR section & a Biz area for our upgraded members. Our responsibility as owners is, among many things, to bring in new members every day & at today’s date we have 18 530 active members. We are fully committed to bring our members the best! The Lead Magnet – is our baby 🙂 We will continue to develop TLM & increase the benefits for members & to fill our members needs.

Taking care of our Members is a great privilege & with all cheering along the way & great inputs from members & other owners it’s been worth every step of the way – & will continue to be in the future



Check out my YouTube: stefanbergscom
LIKE us at FaceBook: The Lead Magnet
Tweet us Now: @The_Lead_Magnet

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