Should Traffic Exchanges Focus Mainly On Delivering Traffic?

I was on the Saturday Affiliate Funnel conference. The Guest speaker Steve Ayling was Talking about the changes he done inside his TE’s. He is moving away from the bribe system in Traffic Exchanges – Crazy Surfing Contests and concentrates more on the Marketers. This has stirred up some feelings and created a debate.

This is a answer I was going to a post on a Blogpost on this topic…

Customers always comes first – period… (Basic common sense, even if this is far from the truth in reality). Many Owners do not even answer support tickets, pay out commission in time.

It’s about Focusing On The Surfers or The Marketers. How to get better results in Traffic Exchanges?

Surfers who wants to surf will surf 10 000 pages, 35 hours straight as long as they have that option somewhere.

Surfers who want to make 1cent/Hour surfing will continue do so.

Surfers who want to win contest, collect clocks, balloons, badges, team surf, surf for therapy will also continue do so.

Some Surfers Love to Interact and Chat (I remember when I was arguing with Mr. Olson and a few others about this in SWAT conference when StartXChange added their chat) They where against I was For. Why? Because I got gr8 results with it and Always Built my business this way using Skype, MSN and later Chats in TE’s. I’m a Social Guy…

Did you Notice Guys… Surfers, Surfers, Surfers…

The talk I was listening to, the conference with Steve Ayling was Focusing on The Marketers aspect not from the surfers eyes. Yeah I know many say they are both surfers and marketers… up to each person to label them self.

What do you as a marketer, advertiser want? (My viewpoint is for people who treat this as a business, extra income – Not a Hobby)

Results…Results…Results… Period

That was the Whole Point With the Talk… But as always people put them self first me me me… and have hard time seeing or listen with an open mind. So with this in hand… Back to the conferences… here is what been said… hint there is a recording…

1. The Ones who Chat when surfing gain from it!

2. Advertisers who are using Te’s this way. I watch your site you watch mine and mostly buy credits and not use the chat, get less results now compared to let say before the Chat boom, Surf for cents, Outrageous contests! (because the chat, contest and so on steal a part of what they paid for… 100% pageviews)

3. How do you create a better marketplace for the Advertisers, marketers who want to use a TE to get more sign ups, sales what ever, get better results from The Actually Page they added.
Answer: No Surf Contest’s where you win because you surf 35 hours straight, no chat, no Surf for cents, longer timer and a max daily surf limit. That was a few points.

4. That way Steve Will Focus more on getting other marketers interested in TE’s, target a much larger group outside TE Land.

5. Most Owners want to make more money and keep the Members active, have them upgrading, surf a lot, interact, use their programs, add ons and stuff of Course…

But – Do this increase the results for the Advertiser? (My tracking shows No – Big time No for my pages) I know Branding, people must see your pages 7 times and so on. But I want Both ;) Direct Conversion and the more indirect, long term one.

—–

I see this a lot – people have problems to see, grasp the main topic. Steve asked us to widen out, open up our mind and see it from the Advertisers eyes not the surfers…

If you don’t do that, you don’t grasp what he was saying.
The main topic: Results…Results…Results…

Yeah getting results from The Main Thing a TE offer: I watch your page, you watch mine. I want my page seen, If have low credits I have to surf or buy credits to make that happen mindset. Not I surf for the tons of other reasons.

Of Course there are Rooms for Both sides… if You want the Hybrid/Combo TE – Chat – Social Interaction – Contests, You can have that. More and more now days.

I want to see more Of this…
Focus on delivery results for The Marketers who want results using the Actually Main Source: Advertise your Pages. This was what I heard in Steve Aylings Talk – nothing else.

I’m welcoming Steve’s Change of Focus. More Focus on the Results then mindless clicking. Why & How to use a Traffic Exchange? Hopefully this is the way to Better Results for the advertisers. You need Credits to be able to Show your page… Ah I need Credits … I either have to surf or buy credits to be able to use the Traffic Exchange…

See You start with what you want to advertise… That is the main reason you are Surfing. Not the other way around is Steve Aylings More Defined way of seeing this…

I prefer Pears over Apples – Does it mean I don’t Like Apples?

Last Thought…
There are tons of ways to interact… I use Skype, Skype groups, Msn, Google Talk, Yahoo, Facebook, Fan pages, My Blog, Conference rooms + many more… Even Te Chats lol…

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5 Comments on “Should Traffic Exchanges Focus Mainly On Delivering Traffic?
  1. I really appreciate your opinion and sharing this with us Stefan, but my response started to turn into a blog post of it’s own, lol, so I’m going to write one later and you can see it by clicking my name on here if you want to see my take on all this :D

  2. Great post, I am happy someone who listened to what I said posted about this as some commented and was not even there, it is all about opening up your mind, think about someone new and what they want. That way when u understand things more you can target the new people :)

  3. I was at Affiliate Funnel last Saturday and thought it was a great talk! Great to see an owner that takes his business serious and focus on the advertiser who actually pay for advertising!

    @ Steve – Thanks! im surprised people always choose to misunderstand but it seems to be very usual. You were clear as a blue sky :)

    Widen out and see the bigger picture is important if you want to succeed as a marketer!
    Catarina Berg recently posted..Årets mest prisvärda destinationer

  4. Great post. I used to own a traffic exchange before I changed my focus to PLR, RR and MRR. Everyone use to say that advertisers should focus on list-building and branding. What it is now, I don’t know because I don’t use them anymore. Maybe I get back to owning one someday – who knows. For now, I’m making plenty with my current focus and helping my members do the same.

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